Bab Rezq is a merchant network that was launched in 2023. Its aim is to serve as a beacon of financial inclusion to provide rural access to financial services, allowing rural merchants to seamlessly facilitate everyday transactions including telecom payments, utility bills, etc.

We are a one stop shop that goes beyond facilitation to a full-fledged ecosystem that empowers merchants to expand their horizons. Whether it’s payment facilitators, service aggregators, or microfinanciers, Bab RezQ fuels their growth through an integrated array of services.

By 2026, our aim is to grow our network to include over 150,000 merchants and 2,000 staff members operating extensively in ePayments, acceptance, microfinance, microleasing, cloud-based inventory management, and wholesale management.